BuzzSumo is a powerful online tool that helps content creators to quicky run a search and get content ideas on the latest trending topics in the internet. It is also one of the most popular content marketing tools out there that is also widely used for influencer marketing too. But BuzzSumo is a tad expensive and if you are wondering if there is any alternatives or competitors to BuzzSumo, then read this article till the very end.
In the review, we bring to you the 5 best BuzzSumo competitors you must know and analyze their features, pros and cons etc.
1. ContentStudio
ContentStudio is a content marketing and a powerful social media management platform that helps brands and business owners to create killer content consistently. It is a cloud-based platform that is perfectly suited for small and medium-sized businesses.
Complete social Media Management Package
With ContentStudio, business owners can manage multiple social media channels from a single place. Some of the key features of this content marketing tool includes multiple account management, automated content publishing, scheduling, monitoring etc.
Composer
ContentStudio comes loaded with an in-built composer that allows brand managers to build content easily for the social media channels. The composer also offers content suggestions based on your recent posts along with a useful search engine optimization toolbox.
Fig 1.0 – Content Studio – Composer
Quick Search
With the Quick Search option, you can easily discover trending content related to your industry and keep your customers engaged with the fresh and latest content. Apart from content suggestions, you also get hashtag suggestions to promote your content quickly. With ContentStudio, you also get an image editor that helps you add the right images to boost your content popularity.
A successful social media campaign largely replies on precise planning and execution. With ContentStudio, brand managers can easily streamline their content workflow and create month-long campaigns.
Automation
ContentStudio also offers highly effective automations tools to automate your content publishing across all media channels. Using the content filter, you can filter or choose content that showcases your brand identity.
Completely automatic, plan campaigns and post relevant & targeted content to your channels/page. Its advanced options will help you to filter content according to your requirements.
When compared with other social media management and content marketing tools, ContentStudio offers every feature you will look for in BuzzSumo and the pricing also looks very competitive.
Pricing
ContentStudio offers four different pricing plans for users:
- Pro – $49 / month
- Small – $99 / month
- Medium – $199 / month
- Large – $299 / month
Pros
- Influencer research
- Content discovery
- In-built composer
- Easy to use
- Affordable
- Automation tools
- Editorial Calendar
Cons
2. NinjaOutreach
NinjaOutreach is a cloud-based influencer marketing tool that allows small business owners to connect with the best influencers in the market to promote their business.
Influencer Outreach
Using NinjaOutreach, you can quickly search, discover and maintain relations with influencers who rank highly in your line of business.
Traditional advertising takes a lot of time and effort and that is the reason brand managers and business owners look for influencer to take their business to the next level. High-end influencers have millions of fans under their belt, that simply a single message or two about your brand can generate insane traffic to your website.
Advanced Search
One of the main features in NinjaOutreach is that it offers extensive search options to search for influencers by specific keywords. It provides various filters to narrow down your search and find the potential prospects for your business.
Once you have zeroed in on the potential prospect, you don’t have to put in more work to find the Alexa Rank, Domain Authority etc, because every bit of information is laid out in front of you.
Email Template Library
With NinjaOutreach, you also get hundreds of email templates to help you choose the right one that suits your email campaign requirements. NinjaOutreach also easily integrates with your email account, so that from the NinjaOutreach dashboard, you can easily send emails to your customers easily.
Moreover, you can also check the email responses from the dashboard as well and take appropriate actions.
Link Building
With NinjaOutreach, you save a lot of time and money as you can easily automate all your link building tasks. NinjaOutreach can help you in a big way in your link building efforts as it can assist in:
- Build guest post links
- Develop competitor links
- Develop resource links
- Broken link building
- Infographic link building etc
Pricing
NinjaOutreach offers four different pricing plans for users:
- Flex – $299 / month
- Pro – $499 / month
Pros
- 7-day Risk-free trial
- Schedule unlimited campaigns
- Auto outreach
- Easily integrate with CRM’s and email marketing tools
- Link building
- Influencer marketing agency software
- Knowledge base
Cons
3. Hootsuite
When Hootsuite was launched way back in 2008, it mainly served as a tool to schedule your tweets apart from managing various social media accounts. Over the years, Hootsuite has undergone as a lot of changes as now it supports a lot of features.
With Hootsuite, you not only can schedule your tweets, but you can schedule other social media posts including Facebook, Instagram, YouTube and Pinterest etc.
Best Suited for Marketing Professionals
Hootsuite is a powerful tool that helps marketing professionals to stay on top of their social marketing strategies. It is perfectly suited for business owners and digital marketing professionals who manage a large number of clientele and multiple employees managing them through various social media channels.
Even though it works great for small business owners who handle only a few social media accounts, it is clearly built for large companies handling huge number of customers and require detailed analytics.
Easy Integrations Options
One of the main reasons that business owners and brand managers like Hootsuite is that it offers a wide range of integration options. This largely helps digital marketers to integrate Hootsuite with various other third-party tools they handle to grow the business. Hootsuite brings to the table over 250 app integrations to enable digital marketers to move data across various apps easily.
Reports
Hootsuite offers excellent reporting tools that it can slice and dice all the data into various meaningful reports. Not only text-based reports, Hootsuite also offers several reports in graphical formats.
Excellent Customer Support
Hootsuite provides 24×7 customer support to help customers clarify their queries any time. Even though the 24×7 one-on-one sessions is only offered to the Business plan users, other customers can use the help center to get detail about the various features in Hootsuite. The help center also provides live and recorded webinars from the experts in the field.
Pricing
NinjaOutreach offers four different pricing plans for users:
- Professional – $29 / month
- Team – $129 / month
- Business – $599 / month
- Enterprise – Custom pricing
Pros
- 30-day free trial
- Search and discover content easily
- Over 250+ app integrations
- Schedule content delivery
- Collaborate with team members in real-time
Cons
4. Feedly – (BuzzSumo Competitors)
If you are looking for a free alternative to BuzzSumo, the free version of Feedly is your best bet. Not only it is a great alternative for BuzzSumo, it also fills the void for Google Reader. Feedly is one of the most popular RSS readers out there in the market.
Using Feedly, users can easily search and discover content in any niche and share it with their family and friends. One of the best things about this RSS reader is there is no distraction to your reading. You don’t get unexpected pop-ups or ads like you get in many RSS readers out there.
With Feedly, you can also easily keep track of various social media accounts and monitor any mentions or specific keywords. But unlike BuzzSumo, you don’t get any options for influencer discovery and outreach.
The business version offers various features including the all-new Leo, the AI assistant to help you find the content you are looking for. Even though it cannot be used as an influencer discovery tool, Feedly is best suited for content discovery.
Feedly provides options to integrate with various applications making it a great tool for sharing content. Feedly can also be used for monitoring your social media accounts for mentions related to you niche and other needed keywords.
Pricing
NinjaOutreach offers four different pricing plans for users:
- Pro – $6 / month
- Pro+ – $8 / month
- Enterprise – Custom Pricing
Pros
- Easy-to-use RSS reader
- Easy to search and discover content
- Site discovery tool
- Users can tag stories
Cons
5. Ahrefs – (BuzzSumo Competitors)
Last but not least in our list of the 5 best BuzzSumo Competitors you must know is Ahrefs’. If you are looking for one of the best SEO tools for your business, don’t look elsewhere, but check out Ahrefs’.
Ahrefs’ offers various features including Rank tracking, website explorer, keyword research and site audit tools etc. These tools will definitely help enhance your organic search along with boosting your website performance in a big way.
The content explorer feature in Ahrefs’ allows you to search and discover the latest topics trending in the internet. All you need to do is input a keyword related to your niche and the SEO tool will show all the trending topics and insights in just a few seconds. Users also has the option to sort the results according to their needs.
Some of the key features of Ahrefs’ include:
- Keyword research
- Link Building
- Alerts
- Competitor Analysis
- Rank Tracking
- Website Audits and more
Pricing
NinjaOutreach offers four different pricing plans for users:
- Flex – $299 / month
- Pro – $499 / month
Pros
- 7-day Risk-free trial
- Schedule unlimited campaigns
- Auto outreach
- Easily integrate with CRM’s and email marketing tools
- Link building
- Influencer marketing agency software
- Knowledge base
Cons
- 7-day trial is very less to explore all features
- Supports only Instagram and Twitter
Final Words
Hope the above list of the 5 best BuzzSumo Competitors you must know and provided a detailed analysis of all .
Please provide your thoughts and comments in the feedback section provided below. If there is any website that is missed out or a website that you like, you can always provide your suggestions here.