Are you the owner of a blog? If so, you need to take a step back and look at what you have accomplished till now, and give them a thorough review; after all, coming up with your content is never an easy task. You never know, but you might stumble upon some hidden treasures – in fact, there may be some old content of yours that happens to be quite relevant today as back then, and maybe still bringing in traffic.
So, what do you do, then?
You will need to maximize their potential – even though it’s has been quite a long time ago that you posted that content, but if they are still bringing in traffic, then, you will need to update them – such as applying in new standards in terms of search engine optimization. Think of giving an old car a new coat of paint- and you should that if some of your old content is still bringing in content even though they are past their glory, you can do the same with your other old content that has been going stale.
Now, before you decide to throw them in the trash, stop – and consider checking out the following procedures first. Try applying them to your stale articles to give them that recognition that they had got in their prime days.
Linking the old articles to the new ones
Dubbed as one of the oldest tricks in the book – applying this procedure means linking the new articles (that have good traffic, of course) to that of your old articles, with the help of hyperlinks or related articles. Doing so will prompt the readers of your blog to spend more time on your blog, and you know what – it will also increase the chances of getting the articles shared.
And yes, while you can add the new articles to old ones, you can also do the opposite – linking the old articles to new ones, provided that topic is still relevant today. Even if the old articles are not related, you can still bring traffic to them – you will need to make a follow-up or sequel post to the old article that you plan to link to.
Checking the meta-tags of the old articles
Of course, you must have known that the SEO rules change quite often, as it relies on Google’s algorithm, so, depending on the age of your articles, you will need to look upon a variety of things.
Based on SEO, some of your blog posts are bound to be outdated, so, instead of checking the meta-data of each article individually, take the help of a Google Chrome Extension ‘SEO META in 1 click’. This particular extension will display all of the information and meta-data about a post. Plus, the extension will also show you a list of all the things that you can do to improve the SEO of the old articles.
Taking note of the rank of the old articles
In order to improve the SEO of an old article, you will need to include the relevant subheadings (H1, H2, etc) in the old article, and then, you can check as to how your articles rank in a search engine.
To do that, there are many tools that you can opt for, but the best one among all out there is ‘SerpStat’ because of its clean interface and ease of use. To use this tool, all you need to do is to enter the URL of your old article and press the ‘search’ button, and you will get all the information for the particular post.
Based on what tool you are using, you can either change the URL of your old article or the subheadings of the article and include the top keywords that are associated with your article. Take note of what keywords your competitors are using (the tool will give you a list for that) and consider including those keywords into your content to boost the ranking of your article
Improving the format of the old articles
Simply improving the SEO of your old articles – that is only half the work. The main part is still yet to come – you will need to see how you have written the content, and how neat it is. If you are using WordPress, then, it won’t be too hard for you to fix your old content since it already has a formatting template that you can use to modify your content.
Take note of the text structure of the content – see as to if they are evenly spaced. Also, check the resolution of the images and videos, and see, if they are still working. And lastly, check the length of the post – make it lengthy, if possible, by including relevant information, of course (and avoid filler content), as Google prefers longer articles.
Are the articles being shared on social media?
Lastly, don’t forget how powerful the social media can be – just as you are scheduling your new content to be posted on the handles of your social media account, do you know that you can do the same with your old content, especially the ones, that are timeless and still relevant today?
You can take the help of various tools such as Buffer or HootSuite to schedule the promotion of the old content, but of course, before doing that, you have to follow the above-mentioned tips for the old articles, and only then, you are free ahead to share those gems.
So, you see, when it comes to your old content, all is not lost – you only need to make a few changes (and hence, the above-mentioned tips) and your old gems will be good as new.