SERP (Search Engine Ranking Page) is the page displayed after you enter a search query in Google. The first page of search engine results displays paid search results, organic search results along with Pay-per-click (PPC) ads too. Generally, the listings on the page will be based on keyword rankings.

Digital marketers consider the search engine results page as the most important page for their business. Because they know clearly that the search engine results will define the success of their business in a big way.

In this article, we’ll look at the 10 best SERP tracking tools for SEO enthusiasts.

10 Best SERP Tools for SEO Business

1. AccuRanker

When it comes to the best SERP monitoring tools and rank tracking, Accuranker tops the list in a big way. One of the main reasons that Accuranker leads the race is it has got one of the easiest and comfortable user interfaces. The data accuracy provided by Accuranker is also highly accurate when compared with other SERP tools in the market.

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Google Analytics Integration

Accuranker remains the favorite SERP tracking tools amongst digital marketers because it is integrating with Google Analytics and Search console is very simple and straightforward.

Once integrated with Google Analytics, digital marketers can easily view visitor’s metrics along with webpage rankings, they can easily see the gain/loss in traffic and adjust their plans accordingly.

In-depth Analysis

Accuranker provides a wide range of metrics to take stock of your business performance. Moreover, you can easily filter the data in hundred ways for advanced analysis.

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10 Best SERP Tracking Tools

Customized Reporting

Accuranker offers an easy-to-use drag and drop report builder that allows you to customize your reports according to your needs. You can also schedule and automate your reports.

Excellent Customer Service

With Accuranker monthly/yearly subscription, you get one-on-one practice sessions to clear your queries. You can also refer the numerous how-to guides available on the website or get quick responses for your queries through a chat session.

Pros

  • Intuitive user interface
  • Have unlimited domains under a single account
  • Add unlimited user/team members
  • On-demand ranking updates
  • Fastest Rank tracker
  • Advanced data segmentation
  • Historic Search volume

Cons

  • Only supports tracking 10 competitors
  • Doesn’t have any plans for less than 1k keywords

Pricing:      

Plans start at $109/month for 1k keywords up to $2149/month for 50K keywords

2. SE Ranking

Next in our list of the 10 best SERP tracking tools for SEO enthusiasts is SE Ranking, an all-in-one SEO toolset. It helps brand owners to easily track keyword rankings in various search engines.

With SE Ranking, you also get access to bunch of SEO tools including SERP tracking tool, site auditing and a tool exclusively provided for creating and executing your marketing plans.

SE Ranking logo

Keyword Rank Tracker

Whenever you plan to start a digital marketing plan for your business, the first thing you need to know is where your business stands in terms of SERP rankings. Only based on the rankings, you can create a strategy to optimize it.

The Keyword rank tracker is an 100% accurate ranking tool when compared with other ranking tools in the market. You can even track your rankings on various levels including country, region, city etc. You can even use this tool to track your competitors progress too.

SE Ranking
10 Best SERP Tracking Tools

Organic and Paid keywords

Another useful SEO tool you get with SE Ranking subscription is the keywords research tool that helps you analyze all factors that affect your website traffic.

Pros

  • Keyword Rank Tracker
  • Backlink Checker
  • On-page checker
  • Keyword Research
  • Website Audit

Cons

  • Whitelabel reporting not available
  • Reports are slow to generate

Pricing:      

Optimum              –       $39 per month

Plus                      –        $89 per month

Enterprise             –      $189 per month    

3. SerpStat

Started a keyword research tool in 2013, SerpStat has evolved into a complete growth hacking tool. Today SerpStat offers various SEO tools that helps brand owners and digital marketers with all their keyword analysis, competitor analysis and other SEO related tasks.

SERP Tracking Tools
SERP Tracking Tools

SerpStat all-in-one SEO tool is being used by large corporations like Samsung, Philips. Deloitte, Uber etc. When compared with other SERP tracking tools in the market, SerpStat looks to be incredibly affordable and still provides all the tools you require.

Website Analysis

One of the main features offered in SerpStat is the website analysis tool. Once you provide the URL, the tool will automatically list all the competitors and their positioning for the top keywords related to your niche.

SERP Tracking Tools
10 Best SERP Tracking Tools

Keyword Research

Keyword research is another important activity in SEO and the keyword research tool offered in SerpStat is quite straightforward. If you want to do keyword research, all you need to do is to enter a keyword and the tool will list all related keywords ranked by search volume.

Backlink Analysis

The backlink analysis tool offered by SerpStat is quite effective too. In just a click, you view every domain pointing back to your website along with the number of backlinks you have gained in the last 7 days.

Pros

  • Easy-to-use user interface
  • SERP historical data
  • Keyword grouping by tags
  • Backlink analysis
  • Local search
  • Market share fluctuations

Cons

  • Site Audit tool is not 100% accurate
  • Doesn’t extract data from all major social media channels 

Pricing:      

Lite                       –        $59 / month

Standard               –        $119 / month

Advanced             –        $239 / month

Enterprise             –        $399 / month       

4. ProRankTracker

Next in our list of the 10 Bet SERP tracking tools for SEO enthusiasts is ProRankTracker, a rank tracking tool trusted by over 60K SEO agencies and SEM companies worldwide.

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SERP Tracking Tools

With ProRankTracker, you get a complete set of SEO tools at affordable prices. Using the free trial, you can test all the features available in the premium version. Even after the free version is over, you can still use ProRankTracker for 20 basic tracking features.

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10 Best SERP Tracking Tools

If you are looking for the most accurate rank tracking tool in the market, is your best bet. Using the tool, brand owners can get an overall view of their keyword rankings.  With ProRankTracker, you can instantly check all your rankings and download reports from your mobile phone. The ProRankTracker mobile app is very innovative and extremely easy to use.

Pros

  • Accurate rank tracking
  • Local and mobile tracking
  • Detailed reporting
  • MyRanks mobile app

Cons

  • Too many features can be a bit overwhelming

Pricing:      

Free                               

Starter                  –        $13.5 per month

Pro                       –        $89 per month

Agency                 –        $180 per month    

5. Advanced Web Ranking

If you are looking for an affordable virtual staging software service, then Advanced Web Ranking is your best bet. It is a complete SEO package and one best rank tracking tools available in tha market.

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SERP Tracking Tools

It helps brand managers and digital marketing professionals to  monitor the search performance of your website keywords. Users can easily create detailed reports to understand the performance of their website.

Advanced Web Ranking is used in more than 170 countries and has more than 24000 active users. It also allows brand owners and digital marketing professionals to easily integrate with Google Analytics.

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10 Best SERP Tracking Tools

Pros

  • Easy to use
  • Useful filters
  • Data accuracy
  • Unlimited user accounts
  • Priority support

Cons

  • No link building features
  • No option to download reports

Pricing:      

Starter                  –        $49 per month

Pro                        –        $99 per month     

Agency                 –        $199 per month    

Enterprise             –       $499 per month    

6. SERPWoo

Next in our list of the 10 best SERP tracking tools for SEO enthusiasts is SERPWoo, one of the best rank tracking software in the market. Ideally suited for conducting SEO and ORM campaigns, this tool is perfect for small business owners, digital agencies and startups.

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SERP Tracking Tools

With SERPWoo, you can easily monitor your SEO rankings, find new opportunities to increase your SEO traffic and always stay a step ahead of your competitors.

If you are looking for the best tool for analyzing SERP historical data, SERPWoo is your best bet. With that data on your hands, you can easily analyze how your competitors outrank you and plan your campaigns accordingly.

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10 Best SERP Tracking Tools

With the Serpwoo software at your disposal, you can get a clear idea about why some sites get more traffic, how SERP positions change and how websites get ranked.

The user interface is pretty much colorful and extremely easy to use and packed with a lot of graphical charts to help you understand the data provided clearly.

The reporting system is very innovative as you generate all the needed reports on the go. The email notification feature will keep you always updated on the performance. The keyword research feature helps you find the top keywords related to your niche and used by your competitors.

Pros

  • Rank tracking
  • Keyword research
  • On-page SEO analysis
  • Exclusive reporting
  • ORM tagging
  • Online reputation tracking

Cons

  • Supports only three keywords in the free plan

Pricing:      

Bronze                  –        $49.95 per month

Silver                    –        $199.85 per month

Gold                     –        $199.95 per month

Platinum             –        $299.95 per month

7. SERPWatcher

SERPWatcher by Mangools is a rank tracking tool that allows brand owners and digital marketing professionals to track their rankings anywhere, anytime. The tool comes loaded with a lot of tools to allow users to setup daily ranking in just under 30 seconds.

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10 Best SERP Tracking Tools

The primary objective of any rank tracking tool is to identify the organic traffic potential to your website. That is the reason SERPWatcher features a Performance Index tool that provide traffic performance based on your keyword positions and their search volumes.

You can easily search you keyword positions based on geolocation. With SERPWatcher, you can track your website rankings daily and also get email notifications on major rank changes.

SERPWatcher proves to be a useful tool both for beginners as well as advanced marketing professionals. It provides both basic data for beginners to easily understand the tool along with advanced data for seasoned professionals.

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10 Best SERP Tracking Tools

Pros

  • Email notifications
  • Brand protection
  • Minimalistic interface
  • Detailed reporting

Cons

  • Separate analysis for desktop and mobile 

Pricing:      

Mangools Basic              –        $29 per month

Mangools Premium        –       $39 per month

Mangools Agency          –        $79 per month

8. SEMrush

Next in our list is SEMrush, a complete suite for managing your digital marketing campaigns. With the help of its auditing tools, marketing professionals can easily hunt down all the potential SEO weakness areas and reposition themselves in search engine rankings.

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SERP Tracking Tools

Using SEMrush, you can easily gauge the type of digital marketing strategies employed by your competitor. It also provides data on the subject topics that interest your audience.

When it comes to keyword research, SEMrush is second to none as it provides the same kind of functionality like SimilarWeb. The only difference you will see between both these tools is that SEMrush provides an organic keywords list.

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10 Best SERP Tracking Tools

The main objective behind the keyword research tool in SEMrush is to provide a list based on its density, CPC and search volume etc. Hence you cannot find any paid keywords though this tool.

Pros

  • Link Building
  • Effective keyword research
  • Backlink checker
  • Thorough traffic analysis

Cons

  • Too technical
  • Time consuming 

Pricing:      

  • Pro                       –        $119 / month
  • Small                    –        $229 / month
  • Medium                –        $449 / month

9. Ahrefs

Ahrefs is another excellent SERP tracking tool and one of the most popular backlinks analysis tool. With Ahrefs, you can easily search and discover all the domains referred or traffic sources to your website.

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SERP Tracking Tools

Moreover, Ahrefs not only provides the domains, but also provides you details about the links that got follows and helpful for your authority domain goals.

Another useful feature with Ahrefs is the batch analysis tool that allows brand managers and digital marketing professionals to analyze a set of backlinks from your competitor’s website easily.

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10 Best SERP Tracking Tools

This batch tool helps you save a lot of time as you can compare dozens of domains in a single click, get valuable insights and work out a strategy accordingly.

Digital marketers and SEO professionals can hugely gain from Ahrefs as it helps them to understand various link-building strategies.

Pros

  • All-in-one SEO toolset
  • How-to guides and tutorials
  • Keywords Explorer
  • Site Audit
  • Rank Checker

Cons

  • Difficult to grasp all the features at the beginning 

Pricing:      

  • Lite                                 –        $19/ month
  • Standard                         –       $179 / month
  • Advanced                       –        $399 / month
  • Agency                           –        $999 / month

10. MorningScore

Last but not least, MorningScore is a complete SEO package that includes game elements to make your SEO work easier. It is completely user-friendly and intuitive that even a beginner can get hold of the features of the tool quickly.

morning score
SERP Tracking Tools

Users can easily setup their own SEO missions and keep track of the progress. You can always keep a tab on your competitor by knowing how they rank, their SERP historical data and the top keywords used etc. This way you can always stay a step ahead of your competition.

One of the main features in SERP tracking is to understand how your keywords rank in Google and alter your plans according to improve their rankings. Using Morning Score, you can also keep a tab on your website health condition.

morningscore overview
10 Best SERP Tracking Tools

Pros

  • SEO Analytics tool
  • Backlinks Checker
  • Website health analysis
  • Keyword rank tracker
  • SEO traffic value

Cons

  • No mobile app 

Pricing:      

Lite             –        $56 per month

Business     –        $95 per month

Pro              –        $174 per month

Conclusion

Digital marketing professionals and brand owners consider SERP tools as their lifeline as they simplify their work of tracking and monitoring their keywords, website health, ranks, backlinks etc.

If you are looking for the best SERP tracking too and not worried about the budget, then you can go with Accuranker. But if you want to cut costs, then you can next best choice SE Ranking where plans are affordable.

All the options provided above are excellent choices to SERP tracking and taking your business to the next level. Please provide your comments and suggestions in the feedback section below.

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